Does Technology Have the Ability to Fix the Rift and Rivalry?
It is not a surprise that there are always rifts between the marketing and sales department in business, in fact there’s a study that shows that those in marketing department aren’t happy with the level of communication from the sales department.
Is there something that can be done? Sincerely, this is not something that you leave your hope on chance since it can affect your business drastically. Gladly, there’s a way that this can be changed altogether, through technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Communicate and collaborate well.
Frankly, almost all the issues marketers and sales people have with each other comes from poor communication and team work between the teams. In cases like this, neither of the team speaks to each other, which can end up ruining your business, and thus you should find a viable solution like Celigo – the smart cloud integration platform as a service is an app for everything, which has a structured channel of communication like slack.
Nevertheless, communication and collaboration is essential as both departments depend on each other for profitability. Marketers might be having all the information needed by sales people to close deals. Both team creating content makes it easier for the sales team to close more sale deals.
Form an SLA
It is essential that both teams are aware of their position. Therefore, a service level agreement is a great place to start – the document needs to be defined, monitored and measured. Gather your team together and come up with everything from the buyer personas to the lead definition and end gpals – feel free to use Celigo.
Nonetheless, with time, you need to go through your SLA agreement and ensure that it is working. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.
The buyer journey.
Immediately you’re done working on the SLA, you should get some time to define the buyer journey which means the journey customers expect as they purchase the product to the minute it comes right at their doorstep – apparently, this can done through the Celigo platform.
This is the most important part of sales, as most companies end up giving their sales team different information as compared to what the marketing team said or again hearing a repeat of something they’ve been used to from other sales team.
This is why you require to use Celigo – the smart cloud integration platform as a service is an app for everything, which integrates your sales and marketing teams.
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